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During the Holocaust, Daimler-Benz was one of the German manufacturers that exploited slave labor, so it knew something about cutting deals with the devil. Therefore it doesn’t faze me in the least to see today its descendant company Mercedes-Benz will borrow from the Faust story to sell its low-end sedans.
During the Super Bowl tonight, a spectacle as famous for its multi-million dollar advertisements as for the football game itself, several ads from the German luxury car-maker will run. One, titled “Soul,” features Willem Dafoe as the devil and the Rolling Stones’ “Sympathy for the Devil” in the soundtrack; it shows a young man about to sign away his soul in exchange for the Merc he sees in the billboard being posted across the street. View it here.
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| Courtesy New York Daily News |
Dafoe proffers a golden fountain pen to the impressionable guy. After a lengthy sequence of fantasy scenes, including an indelible image of Kate Upton, the Faust-like character accepts the pen, sets nib to parchment (which, incidentally, depicts something similar to the Chi Ro), only to spy the just posted price of this new Mercedes model on that billboard. Rating his soul at a value higher than the car’s sticker price, he declines the devil’s offer.
Devil Dafoe, attired in black, also sports two rings on his left hand, one of which bears a square and compasses-like sigil. It does not look to me precisely like the square and compasses. Its square is anything but square, and the compasses simply are not compasses, but clearly the design is meant to mimic the primary symbol of Freemasonry. There’s no mistaking it for any other symbol, emblem, logo, letter, word, or character.
“It is what it is,” as the kids today say.
So what can ya do?
The Magpie Mason and other blogs ask you to lend your name to a petition calling on the advertiser to change this ad. In all likelihood, this ad won’t be seen after the game, except maybe on the web for a while. I suppose there also is the chance that an abbreviated version of this commercial could run later this year when this model actually goes to market, but I’m sure shortening the spot would result in losing the shots of that ring. One can hope, anyway.
But the petition: change.org makes it available. Freemasons by nature are not activists, but objecting to such slurs is good exercise. Click here for the petition.
(By the way, my money is on the Ravens, but only because I’m a Magpie.)
MAGPIE EDIT: This spot just aired a second ago (10:23 p.m.), and I did not even see Dafoe’s rings. Perhaps Mercedes learned a lesson after the Masons killed the electricity in their stadium.
