The Magpie Mason is an obscure journalist in the Craft who writes, with occasional flashes of superficial cleverness, about Freemasonry’s current events and history; literature and art; philosophy and pipe smoking. He is a Past Master who tiles Publicity Lodge 1000 and pays the Craft their wages (IF any be due!) at The American Lodge of Research, both in New York City. He is a past president of the Masonic Society, which you should join now.
Sunday, February 10, 2013
‘Mercedes mea culpa, maybe’
Merkley and Partners, the Manhattan-headquartered ad agency that gave us the Mercedes-Benz Super Bowl commercial, has issued a perfunctory apology on its Facebook page.
We apologize to anyone offended by the use of the ring worn in our commercial, “Soul,” that ran during the Super Bowl. It was not our intention to make any association with the Freemasons or any organization. In fact, neither we nor our client, Mercedes-Benz USA, were aware that the ring could be associated with the Freemasons. To avoid any confusion going forward, we will modify the commercial prior to any future television airings.
The full-length cut of the commercial, with shots of the famous ring, remains posted on the agency’s blog however.
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